Spotlight.
Brewing Brilliance: Good & Proper.
July 19, 2024
Written by WatchHouse .
At WatchHouse, our dedication to excellence extends beyond coffee to include a thoughtfully curated selection of beverages that embody our values of quality, flavour, and innovation. Among these offerings, one standout choice is Good & Proper. Good & Proper has carved a distinguished niche in London's tea scene, renowned for their unwavering commitment to quality, craftsmanship, and sustainability. Founded by Emilie, whose passion for exceptional tea spurred her to transform a vintage Citroën-H van into a mobile tea bar, the brand has evolved into a beacon of premium tea experiences.
At the heart of Good & Proper's philosophy lies a dedication to sourcing the finest teas from around the globe, mirroring WatchHouse's approach to sourcing our coffees. Their journey begins with selecting single-origin, whole-leaf teas from different regions worldwide, ensuring that each variety embodies the unique terroir and character of its origin. This meticulous sourcing process guarantees that every cup of tea brewed, whether in their partner cafes or at home, delivers an unparalleled flavour experience. At WatchHouse, we apply this same principle to our coffee selection, ensuring that each bean reflects the distinct qualities of its origin, meticulously curated to offer our guests a remarkable taste journey.
Among their diverse range, Rooibos tea stands as a shining example of Good & Proper's expertise. Sourced exclusively from South Africa's Cederberg mountains, Rooibos leaves undergo a natural oxidation process that imbues them with a deep red colour, hence its other known name, Redbush. This caffeine-free herbal tea boasts a robust, full-bodied profile with a delightful honeyed sweetness, underscored by notes of dried cherries and vanilla. Its versatility allows it to be enjoyed at any time of day, offering a soothing alternative to traditional caffeinated brews. It’s a favourite amongst WatchHouse team members and guests alike and is now featured in our new City Sunrise drink.
Beyond exceptional taste, Good & Proper Tea champions sustainable practices throughout its supply chain. By partnering with tea growers who uphold ethical farming standards, they ensure fair wages and sustainable agricultural practices that support local communities and protect the environment. As a certified B Corp, this commitment not only enhances the quality of their teas but also contributes to the long-term viability of the global tea industry.
WatchHouse is proud to feature Good & Proper tea on the menu in our curated selection of non-coffee drinks. This partnership reflects our shared values of quality, innovation, and a passion for delivering memorable taste experiences. Whether you're savouring a cup in our cafes or exploring their range online, you're invited to indulge in the craftsmanship and dedication that define Good & Proper.
Explore the world of Good & Proper Tea and experience their dedication to excellence firsthand. From the sweet, rich body of Rooibos to the floral notes of Earl Grey and the refreshing zest of Lemongrass, each tea embodies a commitment to quality that continues to elevate tea-drinking standards across the UK. Join us at WatchHouse and elevate your tea ritual with Good & Proper's exceptional teas.