Modern Coffee.

Basic Brewing Principles

Whatever your preferred brewing method there are some basic principles that by taking the time to understand you will be brewing much better coffee!

Grind Size

Coffee needs an appropriate amount of contact time with water to produce a great cup of coffee. This can be controlled by adjusting your grind size; by going finer and therefore increasing the surface area you will expose more of the coffee and increase the contact time by slowing the flow of water. If your coffee tastes thin and sour, you may want to consider grinding finer. Conversely if your coffee tastes dry and flat, you may want to grind coarser.

Coffee to Water Ratio

In coffee we have a golden ratio of 60g of coffee per litre of water. It is not hard and fast but offers a great starting point for your brewing. It’s important to note that the weight of coffee and water must be measured using a gram scale. Volumetric measurements such as scoops or cups are not appropriate as coffees density; based upon its origin, process, roast degree and other factors varies greatly. 

Water Type

We get flavour from coffee because there are soluble compounds which are taken by the mineral ions present in water. This means it is important, particularly for those in hard water areas that you are using a method for filtering your water. Hard water will create cups that are flat and dull; while soft water will cause your coffees to appear thin, sour or empty.

Coffee Matchmaker

Rituals, Ventures or Rarities? All great coffees, so which to choose? Let us help you find your match in 6 simple steps.

Start Matching

How experienced are you with coffee and flavour notes?

Great! Now, How curious are you about developing your palate for more complex flavour profiles?

Nice. Ok. What brewing method do you like to use?

Which of these best describes your favorite coffee?

Right. Last one, Do you take milk?


We think you'll love Rituals — those things in our life which ground us, be it a morning run or some evening journaling, our rituals are things we wouldn’t be the same without.


We think you'll love Ventures — selected as coffees which can open up our minds further to the potential of coffee. These cups will highlight more fruit forward or floral characteristics but with the balance of sweetness to back it up.


We think you'll love Rarities — our rarities are designed to blow our preconceptions of coffee out the water. Each month this category allows us to showcase cups which have flavours even we would not have thought possible from our humble coffee seed.